Search Engine Marketing(SEO)
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.
While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.
Search engine marketing is also alternately referred to as paid search or pay per click (PPC).
Why Is SEM Important?
With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial strategy for increasing a company’s reach.
In fact, the majority of new visitors to a website find it by performing a query on a search engine.
How SEM Works
Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.
In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results.