Search Engine Optimization (SEO)


Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page to users of a web search engine.

This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.

The channels that benefit from SEO include:

  • Websites
  • Blogs
  • Infographics.