Sales Management Software
Sales management software is designed to help salespeople get organized by helping them manage their contacts, track sales deals, and ultimately reduce time spent on admin.
The main benefit of using a sales CRM is to clear tedious tasks from your schedule, allowing you to focus on the activities that drive sales. This applies not only to you as a sales manager, but also helps you keep track of and streamline your team’s activities for minimal input and maximum output.
Customers are no longer just customers – they’re connections. A sales strategy now has to link up with social networks, devices and data. On the high street, for instance, global research consultancy Forrester estimates that by 2018 connected retail – shopping with a social, search or web research element – will influence 44% of European transactions.
That’s not unique to consumer sales; business-to-business is also well on its way to becoming a mobile, intelligent network which runs 24 hours a day and can be handled seamlessly in Beijing, Brussels or Birmingham. The days of nine-to-five, office-bound paper-and-pencil transactions are long behind us, replaced by vast volumes of data stored in the cloud, with a suite of tools to make sense of it all and give you the ability to see a customer relationship from all angles.
An old-style customer database, often not much more than an address book nailed to a transaction list, simply isn’t equipped to handle the amount of information that can now be used to help connect with a customer and turn a one-off sale into a fruitful, long-running relationship.
That’s where real sales CRM comes in; offering a 360-degree view of a customer’s sales history and interactions, social likes and dislikes, wider networks and connections. The end result is a customer-first relationship, where marketing and sales are oriented towards the buyer. You’re not selling at them, you’re co-operating with them intelligently – while also turning sales leads into solid contracts.