Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers.It often involves using technology to organize, automate, and synchronize sales.
Company employee must keep track of current and future customers to synchronize sales.
CRM is a widely-implemented strategy for managing a company’s interactions with customers,clients and sales prospects.
It involves using technology to organize,automate and synchronize business processes and sales activities, but also those for marketing, customer service and technical support.
Objectives of CRM Management Software are:
To simplify marketing and sales process.
To make call centers more efficient.
To provide better customer service.
To discover new customers and increase customer revenue.